Explore the complete history of Temu from its launch to becoming one of the world's fastest-growing e-commerce platforms. Learn about key milestones and expansion timeline.
Temu was officially launched in September 2022 in the United States
Founded in 2015, parent company of Pinduoduo (China's popular e-commerce platform)
Became China's second-largest e-commerce platform with group buying model
Decision to expand internationally led to Temu development
Extensive research into US consumer preferences and market gaps
Building localized version of successful Chinese model
Establishing connections with manufacturers and logistics partners
Launched with extremely competitive prices, often 50-80% below traditional retailers
Designed primarily for mobile users with intuitive app experience
Introduced games, rewards, and interactive features to engage users
Massive advertising spend across TV, digital, and social media platforms
Launched with millions of products across hundreds of categories
Group buying and social sharing features from day one